programmable web: the open supply chain

Open APIs drive traffic to y0u -- Ebay, Twitter, Amazon, Facebook's bump--go to your customers with your APIs
  • Leverage existing investments == reduce rework in design and architecture
  • Protect intellectual property around propriatary capabilities
  • Choose API models that work
viz YouTube's design decision to include the "embed code" changed their distribution model and invoked Jacob''s Law. Accounts for abt 1/3 of daily web traffic. New distribution strategies are available if you know h0w the web works.

B to B Participation