The mistake

I'm showing my Touch to one of my brothers in law and he plays around with it and then tells all about the Nokia similcrum that's waiting for him in a package at home. Yeah,it's bigger but it has all these other things you can add on. He seems to lose interest in my toy when I tell h that that's all there is, no addons in view. He isn't the same kind of user as me. He's buying devices. He has seven mp3 players that he sorts different types of content among. He's generous in accommodating design flaws. I'm not. My 16 year old played with the touch for a few minutes in a Starbucks and she understood the package immediately-- and somewhat offensively said that I wasnt really the target market (she was, she sez). Like iPod and iTunes from the start, the product is a designed experience. So, she sez, with that trademarked heavy-lidded incredulity, "They just made guesses?? They just guessed what people would want to do with it??! That is so random!"

But that is exactly it. Its a nice package of supremely confident guesses. And for me anyway so far all the guesses are correct.

So what's the mistake? It's in evaluating the objects in terms of technology rather than the integrated package of process and tool and use.

B to B Participation