programmable web: the open supply chain

Open APIs drive traffic to y0u -- Ebay, Twitter, Amazon, Facebook's bump--go to your customers with your APIs

• Leverage existing investments == reduce rework in design and architecture
• Protect intellectual property around propriatary capabilities
• Choose API models that work

viz YouTube's design decision to include the "embed code" changed their distribution model and invoked Jacob''s Law. Accounts for abt 1/3 of daily web traffic. New distribution strategies are available if you know h0w the web works.